It's finders keepers, not losers weepers with Navico Holding's products. The company reels in anglers with its high-tech fish finders and keeps hikers and hunters on the right track with its portable location finders. Navico is a leading maker of sonar products (also called depth finders) for sport fishing. It also makes Global Positioning System (GPS) products used by boaters, hunters, hikers, and others for terrain mapping and marking. The products, sold under its B&G, Northstar, Lowrance, and Simrad brands, are distributed through wholesalers, boat dealers, and retail outlets like Wal-Mart. Navico was created in 2006 with the combination of Simrad Yachting and Lowrance Electronics.